Magnus Högberg, CEO of Care of Sweden named finalist of
EY Entrepreneur Of The Year – Western Region in Sweden

We are proud to announce that our CEO Magnus Högberg, has been nominated and selected as a finalist for EY Entrepreneur of the year in the Western Region in Sweden 2025, qualifying him for consideration at the global level. This recognition is a testament to his visionary leadership, unwavering drive and notable achievements in the medtech sector.

A recognition of excellence

Magnus’ finalist status in the EY Entrepreneur Of The Year competition underscores his commitment to innovative and sustainable entrepreneurship. The distinction highlights his ability to push boundaries while building a company that creates real impact.

Under Magnus’ leadership, Care of Sweden has not only strengthened its position in Sweden, but also expanded internationally. With a new factory in Latvia, a sales office in Spain and growing exports, particularly across Europe and Australia. The company is well-positioned for continued growth.

The EY selection process

EY hosts the Entrepreneur Of The Year award annually in over 60 countries to showcase outstanding entrepreneurs and inspire the next generation. The award highlights the significance of entrepreneurship in spurring economic growth and innovation.

Finalists are evaluated by an independent national jury composed of leading figures from Sweden’s business community and prior award winners. The jury assesses candidates based on the award’s criteria, which include innovation, financial performance, strategic direction, social responsibility, and sustainability.

“The expansion must never come at the expense of the company’s core values: knowledge, care, and happiness. Through education, service and technical innovation, I aim to continue making a difference for healthcare professionals and patients alike, both in Sweden and around the world.”, Magnus explains. 

About Care of Sweden

Care of Sweden is an innovative medtech company committed to the mission of eliminating pressure injuries globally. Our product range includes mattresses, seating cushions and positioning aids, designed both for prevention and treatment of pressure injuries. We combine knowledge, care and happiness to deliver solutions that support individualized care across diverse healthcare settings. Headquartered in Tranemo, Sweden, all R&D and production are conducted inhouse.

We at Care of Sweden are honored by this recognition and look forward to the next steps in the competition!