Care of Sweden strives for a world without pressure ulcers/injuries: the journey toward the goal
Care of Sweden is committed to eliminating pressure ulcers/injuries through continuous innovation and the development of its medical technology products. Focused on improving healthcare economics and reducing unnecessary suffering, the company has grown organically and established an international presence, aiming to contribute to more efficient care and lessen the burden on healthcare professionals.
Care of Sweden has an ambitious vision: to eliminate pressure ulcers/injuries. This challenge has been embraced with a determined focus on innovation and development. Since its inception, the company has been dedicated to reducing unnecessary human suffering while improving healthcare economics. Although pressure ulcers/injuries remain a global issue, Care of Sweden views the journey toward the solution as equally important as the goal—a task that will never be fully completed.
With a successful history as a growth company, Care of Sweden has garnered several accolades, including Super Company, Gazelle Company, and Entrepreneur of the Year. However, for founder and owner Magnus Högberg, it’s not about collecting awards.
– “We want to broaden our customer base to help more people in our vision to eliminate pressure ulcers,” says Högberg.
Progress with core values
For over 25 years, Care of Sweden has adhered to its core values: improving individuals’ quality of life by reducing unnecessary suffering. The company has witnessed how its products enhance sleep and comfort, which in turn leads to better care outcomes.
– “We know that those who use our products achieve great results,” notes Högberg.
Even though completely eliminating pressure ulcers/injuries may be impossible, Care of Sweden continues to strive to get as close to the goal as possible, without compromising its values.
Ongoing product development
From the beginning, Care of Sweden decided to develop its own products, a strategy that has led to a constantly expanding product portfolio. Their innovations include mattresses in both foam and air segments, with ongoing development.
– “There are always new ways to continue evolving,” says Högberg.
The company also aims to ease the workload of healthcare staff by designing autonomous systems that require minimal handling and maintenance, allowing staff to focus on patient care rather than technical equipment.
Organic growth and global expansion
Care of Sweden has primarily grown organically and plans to continue on this path. With a strong presence in markets such as the Nordic countries, Australia, and New Zealand, the company is now expanding into other parts of the world, with a new sales office in Singapore and a factory in Latvia to meet increased demand. Although the company has previously acquired a few smaller firms, the plan is to continue growing independently while maintaining its strong organic growth.
Healthcare and individual focus
What drives Care of Sweden is the health-economic aspect. Through its products, the company has not only contributed to reducing human suffering but also to significant savings within the healthcare system. Their solutions help streamline care, reduce staff workload, and make healthcare resources more cost-effective.
– “Our ambition is to continue eliminating pressure ulcers, not just in Sweden and Europe,” says Magnus Högberg, who envisions a future where Care of Sweden’s products can make a global impact.
Care of Sweden’s journey has only just begun, and the company continues to advance its position—with unwavering passion to improve quality of life for individuals worldwide.