Update

Since our inception, Care of Sweden has maintained a clear vision: together with caregivers eliminate pressure injuries and thereby reduce suffering worldwide. 25 years later, this vision is more relevant than ever. The understanding of the challenges, suffering, and societal costs associated with pressure injuries is gaining traction.

Decision-makers are taking the issue seriously, especially in light of the demographic trend of an aging and growing population. In this context, and better equipped than ever, Care of Sweden is now taking the next international step with unique knowledge and products in the field.

Focus on continued growth

To achieve success, it has always been important for both individuals and the company to be allowed to develop in the areas they are passionate about. Karl Bülow, the current CEO, exemplifies this by stepping down from his position in conjunction with the group’s expansion. Karl will now focus on continued growth and expansion as CSO, responsible for driving the internationalization strategy that has been successfully ongoing in recent years. He emphasizes the importance of Care of Sweden’s solutions in reducing suffering and unnecessary costs, reflecting his passion and drive.

The right time for the company

Care of Sweden is entering a new strategic period until 2030. Karl Bülow is handing over to Magnus Högberg, founder and owner, who will take over as CEO. This change occurs at an optimal time for the company, with Karl expressing pride in their achievements and looking forward to focusing on sales and growth.

“The strategy up to 2025 has worked very well, and it feels natural to hand over to Magnus, who will further develop our strategy towards 2030,” says Karl Bülow. “We are in a place we have worked hard to reach, and this is perfect timing for both the company and myself to continue evolving.”

A solid foundation for future development

Magnus Högberg expresses his enthusiasm for his new role: “Karl has done an outstanding job as CEO, and under his leadership, we have made significant progress. We have established a new factory to ensure our production and quality, and developed a new product platform for international expansion. The conditions have never been better, and every product we deliver contributes to reducing suffering and saving costs in healthcare. It feels fantastic to continue this journey,” concludes Magnus.